Stanley 1913  partnered with Lionel Messi to launch a  limited-edition collection, celebrated with a three-day event in Sydney. Hosted at Ultimo Community Centre, it featured rooftop soccer pitches, trick shot performances, interactive games, and exclusive merchandise, bringing together fans, athletes, and influencers to honour the partnership and Messi’s legacy. This project involved crafting cohesive brand design elements across digital and physical platforms.