I embarked on the logo design process with the aim of visually representing the fun and approachable brand personality. To achieve visual balance and contrast, I paired the chosen typeface with a custom script typeface. The combination of sans-serif and cursive typography created an approachable visual identity that embodied the corporate yet relaxed essence of the brand.

To further enhance brand recognition, | developed a logo mark using the ‘O’ letter in ‘Zero’. By linking the physical shape of the letter with the concept of the number zero, I created a simple yet memorable mark that could be easily recognised and recalled by customers.