Challenge
Oscar St is an Australian ladies fashion wholesaler based in Sydney. I was initially working under the label as a fashion designer, developing womenswear designs. Responsible for the development of all aspects of the holistic brand experience, from designing a collection of fashion garment designs, to logo design and wholesale e-commerce web prototype. With a short deadline, I was able to design a fully functional web prototype for Oscar St Wholesale Fashion in just two days.
Approach
After researching and benchmarking against other fashion wholesalers, I re-developed the Oscar St logo and carefully selected product images to form collections that align with the brand's identity and developed brand banners on inDesign. I then created a clickable prototype through adobeXD that included a Home Screen, About section, Contact, Shopping Cart, and Checkout Screens.
