Parental Leavers — Marketing and UI Development by Taneia

Web design & Advertising

Overview

Connecting parental leavers all around Sweden

Client

Industry

Location

Role

Sensibar

Health & Wellness

Sweden

Graphic designer

Challenge

Foraldralediga.se is a Swedish platform that connects new parents during their parental leave. As part of the Swedish branding and communication agency Sensibar, I led the creation of engaging social media video content and optimised the website's mobile experience. Through leads on instagram, data showed that 98% of users accessed the website via mobile due to their busy schedules.

Approach

The aim of the project was to increase brand awareness and promote upcoming activities through targeted video and social media content. I also focused on creating a user-friendly mobile experience, taking into account the limited time new parents had to search for activities.

Challenge

Findings

As new parents they are time poor, often access the site late at night or whenever they have free time. The span of time is short so it was important to re-create a mobile web flow that allowed themto view and enroll in activities easily with a quick flow. As a result, a revised event registration flow was created to offer a more direct and service-driven experience, inspiring new parents to find activities and classes near them.

Users’ needs identified:

To be inspired by events with others on parental leave
To easily find and enroll in classes or activities during their limited free time

To be able to quickly find activities or classes near or around their location

The change

Researching other booking websites (i.e. restaurants, workshops) displayed information on restaurants, activities or events on their homepage to optimise time. This lead me to adding the ‘Today’ ‘Top Rated’ and ‘Activity Type’ Filters as well as a map feature that suggests activities nearby.